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Fall Conference

The Fall Conference was initiated in 2003 by long-time Partners in Sports supporter Bill Schmidt along with Dr. Buck Jones. Bill is the former vice-president of Gatorade Worldwide Sports Marketing and CEO of Oakley Sunglasses. Bill used his plethora of contacts and relationships to invite industry leaders to speak to students in the Sport Management program. The conference is traditionally held in the Wolf-Kaplan Room at Neyland Stadium and averages 150 attendees. The half-day event is managed and operated by the Partners in Sports Student Board of Directors which allows those students to gain valuable leadership experience in executing an event. The event also allows for students to interact in a professional environment with one another, alumni and other sport industry professionals.

Past Fall Conference Speakers


Gordon Whitener: Host Communications – CEO

Rob Gallas: Chicago White Sox – Senior Vice President of Broadcasting/Marketing

John La Sage: Chicago Midwest Burson-Marsteller – CEO

David Falk: SFX Basketball and F.A.M.E. Michael Jordan’s Agent – Attorney


Bruce Weber: Publisher, Scholastic Coach & Athletic Director

Bill Kraus: Under Armour – Vice President of Licensing/Team Sports

Greg Via: New Era Cap Company – Vice President

Tom Condon: IMG Football – President


Darren Rovell: ESPN – Sports Business Reporter

Kevin Donnellon: Macali Communications – Founder and President

Peter Bynoe: DLA Piper Rudnick Gray Cary – Senior Partner

Hank Steinbrecher: Touchline Consultants Inc. – President


Mary Reiling Spencer: OnSports – Wasserman Media Group

Kenneth Shropshire: Wharton University of Pennsylvania – Director

Susan O’Malley: Washington Sports and Entertainment – President

Bill Kraus: Under Armour – Vice President of Licensing/Team Sports


Scott Paddock: Gatorade – Director of Sports Marketing

John Althoff: State Farm Insurance – Collegiate Sports Sponsorship Coordinator

Andy Dolich: Memphis Grizzlies – President of Business Operations

Mike Paul: MPG & Associates PR Firm – President


Steve Early: The Vol Network – Vice President and General Manager

Dr. Daniel Fulks: Transylvania University – NCAA Research Staff

Dan Holden: Atlanta Braves – Ticket Operations Manager

Jennifer Wiggins: Tennessee Athletics – Director of Capital and Endowment Giving


Jerry Karnes: Allegiant Athletic Agency – Executive Vice President

Larry Robinson: Tennessee Basketball – First African-American Scholarship Basketball Player at Tennessee

Debbie Corum: Southeastern Conference – Associate Commissioner for Sports Administration

Earl Lloyd: NBA – Hall of Fame

Greg Via: Gillette Marketing – Global Director of Sports Marketing


Tim Mack: Olympic Gold Medalist

Bob Reich: SeaRay – Vice President Customer and Dealer Support

Kevin Ross: adidas – Vice President/General Manager of TaylorMade Golf

Bill Schmidt: Pegasus Marketing – Founder and CEO


Andre Lott: Tennessee Athletics – Vol For Life Coordinator

Carol Evans: Legacy Parks Foundation – Executive Director

John Ewart: Tennova Health and Fitness – Executive Director

David Knight: Southeastern Conference – Director of Championship Ticket Operations


Colin Clark: Ripken Baseball – Assistant VP of Marketing

John Maedel: Chattanooga Lookouts – VP / Assistant General Manager

Jenneen Kaufman: Tennessee Titans – VP / Chief Financial Officer

Houston Fancher: Tennessee Basketball – Director of Operations


Lisa Hurst: CEO – Boys & Girls Club of the Tennessee Valley

Cory Moss: Collegiate Licensing – Senior VP & Marketing Director

Keri Potts: ESPN – Senior Director of Public Relations

Tom Satkowiak: Tennessee Athletics – Associate Director of Media Relations


Seana Swierzek: 160over90 – Director of Business Development

Mark Krause: Cyclops Gear – Founder and CEO

Bridget Burke: IMG – Director of Digital Assets

Kevin Ross: Under Armour – Vice-President of Footwear


Tony Johnson: Learfield Licensing – EVP Business Development

Jennifer Hoverstad: o3 – Operations and Project Manager

Mendy Moseley McMurtry: Under Armour – Senior Regional Manager

Ryan Robinson: Tennessee Athletics – Senior Associate Athletic Director


Monica Fawknotson: Metro Nashville Sports Authority – Executive Director

Nigel Fields: Great Smoky Mountains National Park – Chief of Resource Education

Craig Jenkins: Tennessee Smokies – Senior Director of Corporate Marketing

Tyler Johnson: Tennessee Athletics – Associate AD for Business & Internal Operations


Chris Burton: Nashville Predators – Director of Premium Seating

Janeen Lalik: Tennessee Athletics – Senior Associate Athletics Director for Strategic Initiatives

Dan Leibovitz: Southeastern Conference – Associate Commissioner, Men’s Basketball

Chad Speck: Allegiant Athletic Agency – Partner/President


Natalee Anderson: Mercedes-Benz Stadium – Director, Private Events

CJ Fayton: Tennessee Athletics – Director of VFL Programming

Victoria Kline: Atlanta Braves – Manager, Social Media & Digital Marketing

Marty Mulford: Nashville Predators – Senior Director of Service & Rentention

Dara Worrell: Tennessee Athletics – Associate Athletics Director


Sue Buckley: Club VIBES – Founder and President

Che Mock: ESQ Agency – Founding Partner

Dr. Kendall Rainey: University of Virginia – Wise – Athletic Director

Brenda Staton: Coca-Cola – Marketing Assets & Activation Manager


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